Author(s)

Lei LU, Chunxiao WU, Wenjun WU

Corresponding Author

Chunxiao WU

Abstract

In an era of constant change and innovation, most sport events and related governing bodies have undergone major reforms. This paper is trying to explore the changing spot organization from the perspective of the change management. The Badminton World Federation (BWF), with frequent tries of making changes and promoting reforms, is selected as the study case. Reviewing the recent changes of management structure, inner culture and event settings, this paper suggests that change management strategies of BWF will be pertinence and effective apply to Larson’s team.

Keywords

The Badminton World Federation, Change Management, Sport Organization, Organizational Structure, Organizational Culture