Author(s)

Lijiaxiu Zhang

Corresponding Author

Lijiaxiu Zhang

Abstract

In recent years, with the rapid development of digital technology, network technology and mobile Internet technology, new media such as network and mobile Internet based on these technologies have become increasingly popular, becoming an indispensable part of people's lives, and the new media era has begun. In the new media era, various industries have been affected to varying degrees. In the course of this paper, this paper analyzes the opportunities and challenges and the future direction of film and television production and communication in the new media era as a background to better promote the development of the film and television industry.

Keywords

New media background, Film and television production, Communication