Author(s)

Xi Zhao

Corresponding Author

Xi Zhao

Abstract

The role is the soul of an animated film. Through the performance of the role, it conveys the theme of the animated film and the cultural values contained in the film. With the rise of the feminist movement in the 19th century, from gender equality to gender equality, women's status in the contemporary society has gradually improved, which has also affected many film and television works. In the cartoon, female characters are no longer weak and pitiful, but are endowed with masculine temperament such as self-esteem, self-reliance, self-confidence and independence. This paper starts with the female characters created in the animated film “the breadwinner”, analyzes the personality characteristics and cultural connotation of female characters, studies the design style and design techniques of female characters, and expounds the relationship between the personality connotation and design of characters, to reveal the social and cultural value of female characters in animation films.

Keywords

Feminism, Character design, Animation