Author(s)

Siqi Wang, and Xiaohan Jiang

Corresponding Author

Xiaohan Jiang

Abstract

The new media has a far-reaching impact on contemporary college students' value orientation, concept of making friends, lifestyle, learning orientation and mode of thinking. The content and mode of ideological and political education in colleges and universities must be changed accordingly. In the new media era, in order to innovate the ideological and political education of college students and enhance the effectiveness of ideological and political education, we must adhere to the socialist core values and pay attention to strengthening the guidance of world outlook and methodology for college students to master and understand social phenomena and problems. The research on the subjectivity of new media ideological and political education of college students is not only the internal requirement of Ideological and political education advancing with the times, but also the essential requirement of enhancing the effectiveness of Ideological and political education. It is of great practical significance and practical value to grasp the final stage before young students enter the society, combine the students' subjectivity with ideological guidance, and do a solid job in Ideological and political education of college students in the new media era.

Keywords

New media, Ideological and political education, Subjectivity