Author(s)

Congsen Li, Jiaxuan Li

Corresponding Author

Jiaxuan Li

Abstract

Starting from the external publicity translation of Hetao culture, this paper makes a detailed study on the publicity translation of Hetao culture from the perspective of ecological translation and probes into relevant issues of the external publicity translation of Hetao culture. On this basis, we will carry out the internationalization of different ethnic cultures, languages and customs in different regions of China, and strengthen the study on external promotion. When designing the external publicity translation for Hetao culture, we should learn from the relevant knowledge in the field of ecological translation, take translators as the core, adhere to the three-dimensional integration and combine with the local ecology and scene.

Keywords

The perspective of ecological translation, Hetao culture, External publicity translation