Author(s)

Bian Xu

Corresponding Author

Bian Xu

Abstract

With the rapid development of all aspects of society today, people are more strict with the requirements of ideological and political work in colleges and universities. Therefore, under the new media perspective, the ideological and political work ideas of colleges and universities have been greatly innovated, hoping to improve the ideological and political work ability of colleges and universities through innovative ways. At the same time, with the rapid development of our country's economy, people will pay more attention to the Internet, multimedia and other emerging media, this paper mainly on how to promote the innovation of ideological and political work in colleges and universities according to the perspective of new media, put forward some innovative ideological and political inquiry strategies, in order to promote the efficiency of ideological and political work.

Keywords

New Media, Universities, Thought and Politics, Work, Innovation