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  5. The Current Trends in China’s Film and Television Market: Cross-Fertilization in China’s Film and Television

The Current Trends in China’s Film and Television Market: Cross-Fertilization in China’s Film and Television

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DOI: 10.25236/soshu.2020.038

Author(s)

Shuying You

Corresponding Author

Shuying You

Abstract

This paper investigates the current trends in China's film and television market by analysing the gross box office performance of film/audience TV ratings as well as word of mouth regarding China’s film and television dramas.

Keywords

Cross-fertilization, China, Film and television