Author(s)

Zhu Xiaofang

Corresponding Author

Zhu Xiaofang

Abstract

With the rapid development of science and technology, the change of production mode also changes people's way of life. And marketing is constantly changing with the development of society. Among them, life form marketing is a relatively new marketing method, which is a very creative marketing method, which breaks the traditional fixed marketing concept and embodies a people-centered marketing concept. In meeting their basic needs, people will further pursue personality, hoping that their unique personality can be displayed, but also can reflect their unique taste and identity in the goods, so that consumers will choose the product style consistent with their own life style. This way in consumer behavior reflects consumer behavior differences. The enterprise should also make the correct marketing strategy according to the consumer's consumption trend, accurately grasp the market trend to obtain a larger market share, and achieve the maximum benefit of the enterprise.

Keywords

Consumer Behaviour, Lifestyle, Marketing Strategy