Author(s)

Songzhong Ye

Corresponding Author

Songzhong Ye

Abstract

The development of Chinese elderly sports industry is the process of optimizing and upgrading and rationalizing the structure of the sports industry. First of all, the paper analyzes the structural contradictions in the old-age sports industry, such as the huge demand-side market gap and the insufficient supply side of the senior sports industry. Secondly, the significance of structural reforms in the supply side of the aged sports industry is to promote the long-term sustainable development of the aged sports industry, highlighting the role of resource allocation in the elderly sports market, balancing the development and layout of the sports industry structure in the elderly and reshaping the logic system of the sports industry structure in the elderly. Finally, it put forward that innovation should serve as a primary motivation for the supply side of the elderly sports industry. As the core of optimizing the structure of the sports industry in the old age, it is necessary to grasp the deep integration trend of the supply side of the sports industry in the old age, and construct the policy pillar of the optimization of the industrial structure of the sports industry in the aged as the inspiration for optimizing the structure of the sports industry in the aged.

Keywords

Supply-Side Structural Reform, Elderly Sports Industry, Structural Optimization.