Author(s)

Jiang Li

Corresponding Author

Jiang Li

Abstract

In the era of big data, the development of agricultural products faces both opportunities and challenges. Under this background, it can not only allocate resources properly but also improve the regional supply of agricultural products to master the circulation law of agricultural products between the origin and the sales territory by depending on big data and Internet Plus. In addition, it is of great practical significance for exploring the international market of China's advantageous agricultural products and protecting the domestic agricultural market. First, this paper analyzes the development of advantageous agricultural products and the significance of big data on the improvement of international competitiveness of agricultural products. Second, it overviews the concept of international competitiveness of agricultural products. Third, it analyzes main factors affecting the international competitiveness of distinctive agricultural products. Finally, it puts forward a scheme to enhance the international competitiveness of distinctive agricultural products, which is to build an electronic commerce model for distinctive agricultural products based on big data from four aspects including the e-commerce brand operation of agricultural products, making different marketing plans for different agricultural products, the integration of online and offline resources, and information sharing.

Keywords

Big data, Distinctive agricultural products, International competitiveness.