Author(s)

Yinmei Zhang

Corresponding Author

Yinmei Zhang

Abstract

With the development of technology and the reform of media industry, all kinds of massive information resources can be found on various media platforms, and the information that students can access is very rich, and the information that students can contact can influence students' ideology, change students' thinking mode, change students' behavior pattern, and improve students' learning methods to a certain extent, but it also has a great challenge to carry out ideological and political education work in colleges and universities. The ideological and political education work of the traditional mode has been unable to adapt to the development of the times, it is necessary to adjust the teaching methods and concepts in time, keep up with the pace of the development of the times, give full play to the role of new media resources in teaching work, and explore and build the ideological and political education work mode in colleges and universities under the background of the new era to improve the overall ideological education level.

Keywords

New Media Environment, Contemporary College Students, Ideological and Political Education, Research on Transformation and Change