Author(s)

Teng Fei

Corresponding Author

Teng Fei

Abstract

What has a great influence on college students' thinking and behavior is the continuous development of new media nowadays, and because the effect of ideological and political education of college students is too low, the mainstream consciousness, value orientation and communication behavior of contemporary college students are weakened, vague and out of order. Therefore, the ideological and political education workers in colleges and universities must make positive use of the new media to innovate the ideological and political education methods of college students, so as to strengthen the effect of ideological and political education for college students.

Keywords

New Media Age, Ideological and Political Education, Work Innovation