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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Research on the Development of Rural Tourism Products in the Supply - Side Reform

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DOI: 10.25236/icepbm.2018.80

Author(s)

Qiuhong Yang

Corresponding Author

Qiuhong Yang

Abstract

The supply-side reform of rural tourism products boosts the transformation and upgrading of rural tourism and the tourism poverty alleviation. At present, the supply of rural tourism products in China is more monotonous in product supply and the structure is not reasonable; the products are of high homogeneity; the service quality is not high; the image of tourism destination is not clear enough; the product culture is less rich and the product experience value is not high. Therefore, it is necessary to enrich product categories, optimize the structure of tourism products; create personalized products, enhance product competitiveness; attach importance to the construction of rural tourism professionals and improve the quality of service; strengthen the "cultural tourism" integration of the two industries so as to enhance the culture connotation of products, improve experience of visitors.

Keywords

Rural Tourism Products, Supply-side Reform, Economical Management.