Author(s)

Ke Haiqian

Corresponding Author

Ke Haiqian

Abstract

The construction of new socialist countryside needs a lot of financial support. The development and improvement of rural financial service industry is an important way to provide necessary funds for new rural construction. But in the actual situation, funds in many rural financial institutions will be siphoned off, to enter the capital of non-agriculture industry, leading to a serious imbalance between supply and demand of rural financial services, which not only restricts the development of rural economy, but the development of rural financial services. This paper expounds the connotation and characteristics of rural financial services, analyzes the existing problems of rural financial services at present stage, and puts forward specific solutions, so as to provide a reference for promoting the development of rural financial services in China.

Keywords

New Rural Construction, Rural Financial Services, Problem Analysis.