Research on Logo from the Perspective of Archetypal Theory
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DOI: 10.25236/ssehr.2019.055
Corresponding Author
Jia Li
Abstract
Nowadays, with the increasing international competition, an important issue for enterprises to consider is how to improve the brand recognition. This paper mainly explores the cultural connotation, and how to apply the original image in the brand identification design, so as to explore how brands can achieve the international cross-cultural communication.
Keywords
Prototype; logo; collective unconscious