Author(s)

Rui Han

Corresponding Author

Rui Han

Abstract

The traditional studies of advertisement translation mainly focus on literature translation, which investigate the style of advertisements through analysis of the lexical and syntactic features and probe into the translation approaches with contrast between the English and Chinese styles of advertisements. Unfortunately, it is largely neglected to study the translation of product advertisements in relation to the theory of functional equivalence. Based on researches, this thesis tries to link the wording of advertisements with its actual context and meaning, and attempts to examine how functional equivalence is reflected in the translation of commercial advertisements in the hope of deepening the understanding of commercial advertisement translation and the theory of functional equivalence.

Keywords

Advertising Translation, Functional Theory, Chinese-English Translation.