Author(s)

Chenyuan Guo

Corresponding Author

Chenyuan Guo

Abstract

The traditional graphic art in China is extremely rich in resources. Starting with the basic features of traditional graphics, this paper will study how to excavate, change and transform it so as to better integrate the modern design concepts while maintaining its original traditional meaning. Graphic design has more profound connotation, more extensive artistic value, at the same time more vitality of the times. This paper analyzes and studies deeply the application of Chinese characters and graphics, traditional auspicious patterns and folk graphic in modern graphic design.

Keywords

Application, Traditional Auspicious Elements, Modern Graphic Design.