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The Value Appeal and Spirit Decoding of the Films and Television Programs in the New Themes

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DOI: 10.25236/icallh.2018.41

Author(s)

Zheng Xiangyang

Corresponding Author

Zheng Xiangyang

Abstract

The main theme of film and television works carrying political ideology and the transmission of mainstream values is a unique phenomenon in China's film and television. Depending on the localization of narrative strategies and the government's mandatory promotion, the main theme film and television works have created a prosperity. The rise of market economy has created a prosperous business culture. The popular narrative and entertainment expression of commercial culture has strongly impacted the main theme film and television creation of the single ideological narrative, resulting in the survival and competition of the theme melody creation. Based on this background, this paper draws on the theme of the main theme of the definition of film and television works. The concept of the theme is not limited to the selection of the subject matter, but only to the ideological bearing and ideological orientation of the artwork. Considering the patriotism, national unity fable and revolutionary heroism are the core of the main theme of the film and television works, this paper also takes the revolutionary historical themes of the national unity fable and revolutionary heroism, heroes and heroines as the main research object.

Keywords

Films and Television Programs under New Themes, Historical Themes, Value Appeal, Spirit Decoding.