Author(s)

Beini Xin

Corresponding Author

Beini Xin

Abstract

In the new media era, visual communication design is facing great opportunities for development. On the one hand, there is a natural correlation between new media and visual communication design; on the other hand, new media has obvious progressiveness compared with traditional visual design tools. Under the background of new media art design, the development of visual communication design presents the characteristics of multimedia presentation, interactive expression and dynamic design. This paper analyzes the development situation and trend of visual communication design in the view of new media art design to provide some references for relevant researchers.

Keywords

Visual communication design, New media art design, Visual perception.