Author(s)

Liu Jie

Corresponding Author

Liu Jie

Abstract

In recent years, with the development of China's film industry, IP film industry has received more and more attention. 2015 can be said to be a year of vigorous development of IP films. In this year, IP films rapidly occupy most of China's film market with amazing achievements. Although IP movie is developing rapidly, there are few researches on IP movie. This paper will analyze the current situation and optimization of China's IP film from the perspective of mass communication, and put forward some theoretical suggestions for the development of China's IP film to promote the rapid development of China's IP film industry.

Keywords

New view of mass communication; Chinese ip film; Status quo; Optimization