Author(s)

Jing Wang

Corresponding Author

Jing Wang

Abstract

Today, the national soft power culture has increasingly become an important source of national cohesion and creativity, and has become an important factor in the competition of countries' comprehensive national strength. And the continuous enrichment of spiritual and cultural life has become the ardent desire of the people of the country. Therefore, according to the needs and trends of national and social development, Guangxi Province is paying more and more attention to the development of its art market. Especially after the establishment of the China-ASEAN Free Trade Area, it has a strong driving force for the art market in Guangxi. However, the current art market in Guangxi still has some problems such as the lack of fine art, the low level of art, and the lack of management personnel in art. Therefore, this paper analyzes the problems existing in the current development of the art economy in Guangxi and proposes corresponding solutions to improve the quality and artistic value of art works, and to continuously improve the structure of art industry with “production-distribution-consumption expansion” to promote the healthy and sustainable development of the art market and art economy in Guangxi.

Keywords

Art economy; Art market; Strategy