Author(s)

Yan Rao and Wenke Wu

Corresponding Author

Yan Rao

Abstract

This paper explores the connotation and characteristics of the ceramic culture creative concept, and analyzes the significance of the ceramic culture creative concept introduced in the visual communication design, combined with the actual research of the ceramic culture creative concept in the visual communication design of the specific application of the countermeasures for reference.

Keywords

Ceramic Culture; Creativity; Visual Communication Design; Concept; Application; Measure