Author(s)

Chen Gaimei, Yang Xueling

Corresponding Author

Yang Xueling

Abstract

Art design is an independent and comprehensive discipline that involves many aspects of life and is influenced by all aspects of life. The designer applies the formal beauty of art to the design of daily life, making the design both aesthetic and practical. The society is developing, the times are advancing, people's aesthetic concepts are constantly changing. The unchanging design concepts and design methods are obviously unable to meet people's aesthetic needs. The concept of information art design conforming to the background of the times has been recognized by the design community. The graphic individualized design concept in information art design is also the focus of the design community. This paper combines the design characteristics of information art design, expounds the characteristics and important functions of graphic personalized design, and explores the new individualized performance of graphics in information art design. Various design changes in context, and explored new concepts and new paradigms of graphic personalized design in information technology design.

Keywords

Graphic Design; Individuation; Information Art and Design