Author(s)

Rongwei Tang

Corresponding Author

Rongwei Tang

Abstract

This paper interviews 5 intangible cultural heritage artists who use Kwai and send questionnaires to the audiences who use Kwai to watch videos related to intangible cultural heritage programs to investigate the dissemination activities of Chinese intangible cultural heritage in Kwai, trying to clarify the role of Kwai in the dissemination and inheritance of intangible cultural heritage. This paper finds that Kwai can promote the spread of intangible cultural heritage, and objectively promote the inheritance of intangible cultural heritage. The inheritors of intangible cultural heritage can gain economic benefits and gain fame in Kwai. Kwai has also injects fresh blood into intangible cultural heritage, and a large number of audiences would like to be new generation of successors of certain intangible cultural heritage programs.

Keywords

Intangible cultural heritage; Kwai; dissemination; inheritance