Author(s)

Chen Ye

Corresponding Author

Chen Ye

Abstract

In the context of the rapid development of Internet information technology, the digital media era is gradually coming. With the flexibility and interactivity of digital media technology, innovation in the design field can be promoted. At this stage, digital media technology is widely used in the fields of film and television, corporate image design, etc., but the application in the field of product design is generally insufficient. Based on this, based on the analysis of the status quo of digital media technology, this paper discusses the specific application of digital media technology in the design field. From the perspectives of theme, product image and audience demand, this paper points out the innovative application path of digital media technology in product design, hoping to provide reference and ideas for product design.

Keywords

Digital media technology; Development trend; Product design; Application