Author(s)

Sun Xinfa

Corresponding Author

Sun Xinfa

Abstract

English advertising language is an indispensable way for international enterprises to carry out marketing promotion. The use of English puns in originality of advertisement also skillfully makes English advertising language closer to consumers’ language habits and their psychological and cultural cognition with the help of English grammar, vocabulary, idiom, slang and other related background knowledge. At the same time, the use of English puns can also make advertising language full of humanistic artistry, can convey a wealth of meanings in simple sentences, and create good conditions for ultimately improving the market competitiveness of products.

Keywords

English Advertisement; Language Art; Pun; Usage Research