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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Research on the Application of Zero Equivalence Translation Theory in the Creative Industry Practice of Ceramic Culture from the Perspective of Globalization

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DOI: 10.25236/humal.2017.40

Author(s)

Jing Lin

Corresponding Author

Jing Lin

Abstract

In the context of globalization, ceramic art as a traditional Chinese culture gradually out of the country, and in the international arena cut a striking figure, but the current translation of ceramic culture in the initial stage, the basis of weak, uneven translation levels, research fragmentation. Ceramic culture English translation is lagging and a series of factors affecting the ceramic culture industry internationalization. Under the background of the intensification of cultural globalization, the English translation of ceramic culture has broad prospects for development in disciplinary construction, practical application and academic research.

Keywords

Zero Equivalence; Ceramics; Globalization; Cultural and Creative Industries