Author(s)

Li Zhimin, Jie Xiaowen

Corresponding Author

Li Zhimin

Abstract

Based on the analysis of related literature on leisure agriculture and tourism experience, the questionnaire of leisure agriculture experience factors was established, which mainly based on the “4E” model of experience, and the second-order factor model of leisure agriculture experience was established. The survey data was analysed by confirmatory factor analysis and the results showed that the fitting index is in line with the standard value requirement, which reflects the good fitting between the experience factor model and the data. It proves that the model has good reliability and validity. Then “4E” experience model is validated in leisure agricultural context. Further clarify the relationship between the four factors and their significance for the development of leisure agriculture.

Keywords

Leisure agriculture; experience; confirmatory factor analysis