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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Research on Transmission and Influence of Mainstream Media from the Perspective of Network Public Opinions

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DOI: 10.25236/humal.2017.12

Author(s)

Fang Zhang

Corresponding Author

Fang Zhang

Abstract

In the current society, the network opinion has changed the transmission process, weakened the credibility of the mainstream media, making the public opinion environment increasingly complex. The transmission and influence of mainstream media become a big issue of common concern of the whole society. In view of the above problems, this paper puts forward the suggestions of strengthening responsibility sense, grabbing time window and building brand column to provide some references for the relative researchers.

Keywords

Transmission and influence, Mainstream media, Network public opinions