Research on City Culture and City Brand Image Building
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DOI: 10.25236/iciss.2019.029
Corresponding Author
Lisha Cui
Abstract
City culture has a high value in city brand image building, and is the foundation of differentiated city brand positioning. It has a strong driving and cohesive effect on city brand image building, which helps to disseminate and enhance city brand image.
Keywords
City culture, City brand image building, Value