Author(s)

Yan Wang

Corresponding Author

Yan Wang

Abstract

Rural e-commerce is an important way to transform rural agricultural development mode, and it is a platform for farmers to interconnect with consumers. It is also an important carrier of targeted poverty alleviation, and the important channel for farmers to increase their income. It is of great significance for Shaanxi rural areas to cast off poverty and get rich by perfecting rural e-commerce industry chains from the aspects such as network infrastructure construction, rural logistics, financial funding support, construction of pilot bases of poverty alleviation, brand cultivation of agricultural products, and peasant household e-commerce skills training, and exploring the targeted poverty alleviation path of rural e-commerce.

Keywords

Rural e-commerce, Targeted poverty alleviation, Development path.