A Study on the Targeted Poverty Alleviation Path of Rural E-commerce in Shaanxi Province
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DOI: 10.25236/busem.2017.42
Corresponding Author
Yan Wang
Abstract
Rural e-commerce is an important way to transform rural agricultural development mode, and it is a platform for farmers to interconnect with consumers. It is also an important carrier of targeted poverty alleviation, and the important channel for farmers to increase their income. It is of great significance for Shaanxi rural areas to cast off poverty and get rich by perfecting rural e-commerce industry chains from the aspects such as network infrastructure construction, rural logistics, financial funding support, construction of pilot bases of poverty alleviation, brand cultivation of agricultural products, and peasant household e-commerce skills training, and exploring the targeted poverty alleviation path of rural e-commerce.
Keywords
Rural e-commerce, Targeted poverty alleviation, Development path.